The Phoenix Flyer

Biden-Harris ad campaign targets Hispanic voters in FL, as well as key battleground states

By: - August 21, 2023 1:36 pm

Vice President Kamala Harris looks on as President Joe Biden delivers remarks about border security policies in the Roosevelt Room in the White House on Jan. 5, 2023 in Washington, D.C. (Photo by Drew Angerer/Getty Images)

The Democratic Biden-Harris reelection campaign is running ads to reach Hispanic voters in Florida, part of a 16-week, $25 million effort to target markets in key battleground states.

The ads are in Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison, according to a campaign press release.

“In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida,” the release said.

The ads focusing specifically on wooing Hispanic voters come at a time when three GOP presidential candidates are in Florida: Former president Donald Trump, Gov. Ron DeSantis and Miami Mayor Francis Suarez.

The release shows only Hispanic voters in “Florida” but does not provide specific data on where the ad buys would be.

However, based on general election data by race from October 2022, Miami-Dade, Broward, Orange and Hillsborough have the highest numbers of Hispanic voters in Florida, according to the state’s division of elections.

For example, Miami-Dade, the largest county in Florida, shows more than 900,000 Hispanic active registered voters in the registration data. Broward County has nearly 300,000 Hispanic voters; Orange has about 225,000 and Hillsborough has about 175,000 Hispanic voters.

The overall campaign ads will run on broadcast and cable television programming and “capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.”

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Diane Rado
Diane Rado

Diane Rado has covered state and local government and public schools in six states over some 30 years, focusing on policy and investigative stories as well as legislative and political reporting. She is married to a journalist and has three adult children.